Brand Guidelines

The Filmple identity in one place — for ourselves, future collaborators, and partners.

Logo

A handwritten wordmark in Great Vibes. Always cream (#f5efeb) on a dark navy background. Never recolored to match other palettes.

Filmple

Color palette

Navy

#2f4156

Slate

#567c8d

Sky

#c8d9e6

Cream

#f5efeb

Navy for primary surfaces and CTAs. Slate for secondary actions and body text on light backgrounds. Sky for body text on dark backgrounds. Cream for page backgrounds.

Typography

Display · DM Serif Display

Stream. Record. Ship.

Script · Great Vibes (logo only)

Filmple

Body · System UI / Arial

Filmple is a small, opinionated marketplace of stingers and lower thirds for people who actually post — streamers, vloggers, YouTubers, show-format creators.

Voice & tone

Confident, friendly, builder-energy. We write like a creator talking to another creator — not like a corporate stock site talking down to its buyers.

Do

  • Short sentences. Verbs.
  • Speak to the upload schedule
  • Use creator-specific terms (stinger, scene, drop)
  • Be direct: "Stream. Record. Ship."
  • Own opinions ("opinionated catalog")

Don't

  • "Cinematic" / "premium" / "professional" as filler
  • Vague benefit language ("elevate your edits")
  • Corporate stock-site cliches
  • Emoji in product / marketing copy
  • Sound like you're selling to a Fortune 500

Audience

Primary: Streamers, YouTubers, vloggers — especially Romanian "emisiune"-style show creators who need a coherent look fast. Secondary: Indie editors and agencies serving creator clients. Not the audience: Hollywood VFX studios, corporate stock-footage buyers.